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Office of Advancement



First Quarter 2011-12 Advancement Results

At the end of each quarter, the Advancement Committee of the Queen's Board of Trustees receives a report from the Office of Advancement that provides an update on our progress against our goals.

Highlights from May 1, 2011 to July 31, 2011 include:

  • Fundraising results are on track for the fiscal year's goal of $60 million
  • The brand development process, that began in 2010, will include workshops in the fall 2011 to engage on-campus groups and alumni
  • We had substantial involvement among Queen's faculty in media relations, pitching research results and faculty experts
  • A Labour News website was initiated, resulting in more than 40,000 visits throughout the quarter
  • The Queen's News Centre showed enormous growth in traffic throughout the period
  • The new Alumni homepage saw web traffic increase by 32%
  • Satisfaction with Queen's alumni events and activities exceeded targets
  • Alumni participation in Affinity Partner programs generated significant revenue
  • Interaction with alumni via Facebook increased significantly year-over-year in this quarter
  • Repeat alumni engagement is trending upward
  • Strong positive correlation between engaged alumni and giving continues

Kingston, Ontario, Canada. K7L 3N6. 613.533.2000

For general inquiries about Office of Advancement events and programs, please call our Contact Centre at 1-800-267-7837 (toll free in Canada or the US), or 613-533-2060.