A project aimed at increasing the fundraising effectiveness of the Major Gifts program at Queen's has resulted in a top award from the Canadian Council for the Advancement of Education.
Relationship Mapping: Making it work at Queen's University took a silver medal at the awards, a project initiated by Timothy Wowk of Advancement Prospect Research.
The project visually mapped individuals who represent some of the most affluent and influential alumni and friends of the university. Using relationship data from the Queen's database, a total of 1,667 direct and tangential person-to-person relationships were identified. Relationship information was pulled from the database and imported into TouchGraph software.
Feedback has been positive and a decision has been made to incorporate relationship maps into research profiles for key individuals.
LOVE this tool! It [will] be wonderfully helpful.