Second Quarter 2011-12 Advancement Results

At the end of each quarter, the Advancement Committee of the Queen's Board of Trustees receives a report from the Office of Advancement that provides an update on our progress against our goals.

Highlights from August 1, 2011 to October 31, 2011 include:

Fundraising & Revenue

• Overall Campaign is gaining momentum
• Increasing focus on principal gift fundraising (gifts of $5 million plus) and this is being applied to all faculty campaigns and special projects
• The Principal, Chancellor, Provost and other senior leaders are being engaged at an unprecedented level with some of our most generous Benefactors and potential contributors with a view to inspiring leadership gifts for the various faculties and projects with the Campaign
• State of the economy is of some concern in the short term

Profile & Awareness

• Workshops with units and departments on how to use the brand idea in their marketing and communications initiatives began in July
• Brand idea incorporated and applied to many marketing and communications
• Concepts developed for the Campaign theme based on the brand idea and approved by the Campaign Working Group for executional development and design
• Visits to the Queen's News Centre up by 78% - aligning with increased media for the month of October this quarter.
• Creation of an Orientation website, new this year for incoming students, the mobile queensu.ca site (launched last spring) and note-able increases in traffic to the Principal's blog site
• 43% increase in number of media hits for the month of October.  Up to 800 hits from 557 last year at the same time. Queen's maintains more Globe coverage than any comparator in Ontario, second overall after UBC.

Engaging with Stakeholders

• Close to 500 donors, alumni, students, Kingston and Queen's community members celebrate the Grand Opening of the School of Medicine, September 23rd Queen's honours the Abramsky family legacy with the dedication of Abramsky House (Sept 21), which will house the undergraduate administrative offices for the new School of Medicine
• Exceptional undergraduate students, Jake and Luke Reaume, demonstrate how Queen's "connects with the world" at this year's Grant Hall Society Dinner, Sept 24th
• Alumni Volunteer Summit brings alumni volunteer leaders to campus to hear from Principal Daniel Woolf, VP Tom Harris, Dean of Student Affairs Ann Tierney, and Alumni Achievement Award winner Peter Milliken
• Queen's and the QUAA celebrate the outstanding achievements of 10 alumni at the annual QUAA Gala Awards Dinner, Oct 15th