Building working relationships with journalists and editors in Canada lets the media know which faculty experts to call at Queen’s about hot topics and research discovery.
“Queen’s continues to perform well when it comes to media coverage in terms of the size and location of the institution,” says Helena Debnam, Executive Director of Marketing & Communications.
She says the last three years have seen a steady increase in the amount of positive media attention the University receives through a targeted pitching strategy.
For example, after Bell Canada gave Queen’s $1 million to create the world’s first mental health and anti-stigma research chair, Dr. Heather Stuart (a professor in Community Health and Epidemiology) was featured in the Globe and Mail and on CTV’s Canada AM, the CTV New Channel and on CBC Radio. Queen’s experts have been called on to talk about a number of societal issues from immigration, law and innovations in computing to trends in body hair grooming.
This year, Marketing & Communications continued offering media training for faculty women. The Informed Opinions program sets out to increase the diversity of voices represented in the media. The program, now in its second year at Queen’s, is resulting in more faculty women placing opinion pieces in publications like the Globe and Mail, including Dr. Elaine Power’s article “It’s time to close Canada’s food banks.”