Digital Media Theory and Practice

FILM 260/3.0

Survey of digital media theories and online mass communication practices, with emphasis on social and mobile technologies. Course considers the impact of digitalization on the creative and culture industries.


Connect live or on-demand.

Over six weeks, students will have regularly scheduled opportunities to connect with the instructor and each other in real-time using web chat and web conferencing platforms. Alternatively, students who prefer a “correspondence” learning model can view recorded lectures on-demand.

Connect on sites you already use.

All course materials are available online (via Moodle). The course is also plugged-in to Facebook and Twitter (membership/registration on those sites not required to view content or complete assignments in FILM 260). There is a final exam online. 

Sound interesting?

Registration is now open. Registration in this course is limited.

If you’d like more information about FILM 260 and what’s involved in registering, please connect with Sidneyeve on Twitter.


In FILM260 you will complete assignments including:
  • online quizzes and exams
  • peer-to-peer commenting and blogging
  • infographic and other graphic design projects
  • social sharing on sites like Moodle, Facebook or Twitter.
Assignments in this class are posted on the publicly accessible site. In order to receive grades in FILM260, students are required to electronically sign a participation agreement confirming they understand/accept the public nature of the course, and agree to sharing their work online.


In lieu of a lecture, this course includes weekly webinars (web seminars). These live interactive 60-minute meetings involve a slide presentation delivered online by the professor. Those present remotely will be asked to participate via opinion polls. After the meeting, attendees will complete a short exit survey which is evaluated as part of their participation grade.
FILM260 webinars are recorded and posted online for later (re)viewing. For those students unable to attend the live webinar, there is an option to watch the recording later on demand and complete aquiz evaluated as part of their participation grade.

Week 1: eLiteracy
Digital divides and connectivity gaps; webaccess andparticipatory ecitizenship; digital mobile socialmedia literacies; information literacy; digital social/culture capital; socializing news media; generationsonline: digital natives (GenY/millennials), silver surfers(Boomers/Seniors), the iGeneration.

Week 2: Social Friends
Online identity and networked communication;digital personas and platforms; distributed
relationships; online dating; social media and families;connection by degrees; social proof; social scoring;privacy online; oversharing.

Week 3: Mobilities
Mobile privatization; app revolution; mgaming;texting; sexting; mLearning; geosocial networking;mobile marketing; tablet takeover; cellcam ubiquity;consumerization of mobile enterprise IT; QR codes;the mLife; ambient connectivity; wifi public spaces.
Week 4: Virality
eSpectatorship in the attention economy; elementsof viral video; public relations and viral messaging;online celebrity; voyeurism; visual engagement,mashups and clip culture; popularity of YouTube andVimeo; mobile filmmaking on smartphones; P2Pmedia sharing and word ofmouth online.
Week 5: Social Media & Social Good
Social good footprint;mobile fundraising;digital philanthropy, social media charity initiatives; cyber protest; online activism; slacktivism and hacktivism; virtual communities; CSR 2.0; crowdsourcing andmicrosponsorship.
Week 6: HR 2.0
Personal ereputation management; career development in the age of Facebook and Google;
netiquette; social media at the workplace; culture;employer ebranding; social recruiting and social background checks; teleworking.
There are no formal prereqs to take this course, which means that parttime and life-long learners are welcome, as are students from across the disciplines and from other universities and colleges.


Sidneyeve Matrix:

  • Sidneyeve Matrix (PhD Minnesota) is Assistant Professor and Queen’s National Scholar of Media and Film.
  • Sidneyeve teaches courses on television studies, digital media theory and film, as well as classes on social media marketing and communications for the Queen’s School of Business Executive Development Centre and Rutgers University Center for Management Development.
  • She is a regular digital trends analyst appearing weekly in national media outlets, regional newspapers and radio broadcasts.
  • She is Associate Editor (social media) for The Journal of Professional Communication and sits on the advisory board for Marketing Magazine.
  • She is a 2011 Educator in Residence at The Centre for Teaching and Learning at Queen’s, and the recipient of the 2011 OUSA Award for Excellence in Teaching at Queen’s University

Twitter @sidneyeve

Course Resources


SOLUS is Queen’s Student On-Line University System. You’ll have access to a SOLUS account once you become a Queen’s student. You’ll use SOLUS to register for courses, add and drop courses, update your contact information, view financial and academic information, and pay your tuition.


Moodle is Queen's online learning platform. You'll log into Moodle to access your course. All materials related to your course—notes, readings, videos, recordings, discussion forums, assignments, quizzes, groupwork, tutorials, and help—will be on the Moodle site.

About Credit Units

Queen’s courses are weighted in credit units. A typical one-term course is worth 3.0 units, and a typical two-term course is worth 6.0 units. You combine these units to create your degree. A general (three-year) BA requires a total of 90 credit units.

Computer Requirements

To take an online course, you’ll need a good-quality computer (Windows XP/Vista/7, Pentium III, or Mac OS X 10.5, G4 or G5 processor, 256 MB RAM) with a high-speed internet connection, soundcard, speakers, and microphone, and up-to-date versions of free software (Explorer/Firefox, Java, Flash, Adobe Reader). See also Preparing For Your Course.


The deadlines for new applications to Queen’s Arts and Science Online courses are in our Dates and Deadlines section.

Tuition Fees

Tuition fees vary depending when you start, your year, faculty, and program. Fees for 2014-15 first-year Distance Career Arts & Science Canadian students are as follows: for a 3.0-unit course, $605.31; for a 6.0-unit course, $1210.62. See also Tuition and Payment.

Grading Scheme

The information below is intended for undergraduate students in the Faculty of Arts and Science. Academic Regulations in other Faculties may differ.

Letter Grade Grade Point

GPA Calculators
Have your SOLUS grade report handy and then follow the link to the Arts and Science GPA calculators.

How does this affect my academics?
See the GPA and Academic Standing page.

Follow the link above for an explanation of how the GPA system affects such things as the Dean’s Honour List, requirements to graduate, and academic progression.

Frequently Asked Questions on the Grading Scheme
Please follow this link to the FAQ's

Campus Bookstore

All textbooks can be purchased at Queen’s Campus Bookstore.

Non-Queen’s Students

All Queen’s Arts and Science Online courses are open to students at other universities. Before applying as a visiting student, request a Letter of Permission from your home university that states that you have permission to take the course and apply it to your degree. See also Apply.

Academic Integrity

Please see Queen’s policy statement on academic integrity for information on how to complete an online course honestly.