Continuing and Distance Studies
Queen's University-
Certificates
- CDS502
Online Strategy: Creating a Professional Web Presence
CDS502
What is it?
CDS502 is a non-credit online course in personal branding strategies to help you design your online presence. It will be delivered over three weeks via the internet. Upon completion of the course, registered students who earn a "pass" on all assignments by the deadlines can request a Queen's University Continuing and Distance Studies Certificate of Achievement.
When is it?
The course will run from September 21 to October 5, 2013. Live webinars will be held on three Saturdays: September 21, 28 and October 5.
Who will be teaching the course?
Dr. Sidneyeve Matrix -- National Scholar and Associate Professor in the Department of Media and Film at Queen’s University -- is the developer and instructor of this course.
How will the course be taught?
In addition to the three webinars, the course will include
- Instructor-recorded videos (available on-demand)
- PowerPoint presentations
- Integrated peer-to-peer discussion and interaction
- Instructor feedback
- Online quizzes to help you track your progress
- Creative assignments
- iTunesU mini lecture podcasts
Who should register for this course?
This course is designed for professionals, graduate students, and undergraduates close to graduation who have some experience using social platforms (e.g., LinkedIn) and basic skills using PowerPoint and Photoshop (or equivalent). The skills you will learn in this course will help you build a professional internet presence.
What topics does the course cover?
Module 1: Image Management
- strategies for monitoring your online reputation
- listening stations
- social audits of your online visibility
- mini e-business cards
Module 2: Digital Creativity
- content with impact
- personal digital content product schedules
- slideshows, photos, blogs, original content, etc. to reflect your expertise
- samples of professional digital content, multimedia resumes, photoblogs, and podcasts
Module 3: Building Platforms
- social media platforms that can extend your reach
- strategies for discovering and connecting with thought leaders
- time-saving tips for finding content
- best practices in peer-to-peer reciprocity
What is the fee for the course?
The early-bird registration is $99. Registration is open online.
After September 10, the fee is $199.
What is the cancellation policy?
- Up to 10 days before the first class: 90% of course fee will be refunded.
- Up to first day of class: 50% of course fee will be refunded.
- After first day of class: No refund will be issued.
How do I register?