Message from the Instructor

This course introduces students to the main functional areas of business, and demonstrates how these areas interact to produce and market products and/or services in an economically viable manner. An emphasis is placed on both strategic and tactical development and execution. The course also assists students in developing an understanding of the nature of the modern corporate enterprise in Canadian and international contexts, and of the tasks, practices, and responsibilities of its managers.

Of particular importance is the use of the Capsim Strategy Simulation, "Foundation," whose focus lies in the development and application of fundamental strategic management skills and financial analysis interpretation for decision-making purposes. The approach of the course is to challenge students to strive to develop a base-level competency in business principles which they can effectively transfer to their future occupation within a business or organization-based enterprise.

Students are expected to enhance their understanding of the global marketplace and current managerial techniques by actively reading the business section of a preferred newspaper (or its website) on a daily basis, exploring business-related websites and/or blogs, reading periodicals, such as Canadian Business and/or Fortune magazine, and reviewing additional supplementary sources on specific topics via the internet or library searches.

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More information:

• Computer Requirements and Internet Access
• Moodle, Our Online Learning Environment 
• Academic Integrity
• Evaluation
• Suggested Time Commitment
• Required Material