Increasingly, there is recognition of the need to reconcile
business objectives and the public interest. Effective consensus-building can facilitate the convergence of private
and public interests, and the realization of greater value in
corporate real estate assets. These strategies and skills are
particularly applicable to public-private partnerships and
facilitating government approval and public support of real
estate projects.
| WEDNESDAY, JUNE 16 |
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7:30 AM - 8:30 AM
Registration and Buffet Breakfast |
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8:30 AM - 8:45 AM
Welcome & Introductory Remarks |
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John Andrew
Director
Executive Seminars on Corporate
and Investment Real Estate
Queen’s University, Kingston |
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John S. Andrew is an Assistant Professor in the School of Urban and Regional Planning at
Queen’s University, and Director of the Executive Seminars on Corporate Real Estate. He is
cross-appointed to the Queen’s School of Environmental Studies. He holds a Ph.D. in environmental
geography from the University of Toronto. John’s core area of published research is conflict
management in planning and land use. He maintains a small practice as an independent
facilitator and mediator, primarily of planning, land use and transportation disputes. In addition
to training as a mediator, John earned a Master of Science in Planning degree from the
University of Toronto, a Bachelor of Science in physical geography from the University of
Western Ontario, and a Canadian Private Pilot License. |
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8:45 AM - 10:00 AM
"Long-Term Planning of Corporate Real Estate in a Short-Term World" |
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Martha A. O'Mara, Ph.D.
Department of Urban Planning & Design
Harvard University, Cambridge, MA |
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Long-term strategic portfolio planning is increasingly difficult in today’s short-term world. While
most organizations struggle to put together a 12-month business strategic plan, real estate still
requires long commitments and highly visible costs. Both the demand for corporate real estate
(driven by ever-changing business needs) and the supply of real estate (driven by dynamic markets
and hampered by yesterday’s commitments) must be constantly monitored. Dr. O’Mara will
review a series of quantitative analytic tools to examine both the dynamics of demand and supply
of commercial office space for the corporate portfolio. She will look at methods of customer relationship
management, demand forecasting, duration matching and some new market forecasting
tools we have developed in alliance with Torto Wheaton Research. Examples from Dr. O’Mara’s
book Strategy and Place: Managing Corporate Real Estate and Facilities for Competitive Advantage
and some short case studies on how companies have applied these tools, will be presented. |
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Martha A. O'Mara, Ph.D. is a leading authority on the integration of corporate real estate planning with business
strategic planning. Her book, Strategy and Place: Managing Corporate Real Estate and Facilities for Competitive
Advantage was published in 1999. |
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10:00 AM - 10:15 AM
Nutrition Break |
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10:15 AM - 11:30 AM
"Long-Term Planning of Corporate Real Estate in a Short-Term World" (continued) |
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11:30 AM - 12:45 PM
Buffet Lunch |
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12:45 PM - 2:45 PM
“You Should Have Called Me A Year Ago”: Effective Public Relations in Corporate Real Estate |
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Tom Tomlin
President
Tom Tomlin Associates, Los Angeles, CA |
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Mr. Tomlin’s consensus-building topics will include: definition and importance of consensus-building;
past-present-future aspects of real estate developing and consensus-building; community outreach
tools; the importance of economics in selling a project’s benefits; focus groups, polling and
research for success; identifying influential publics within the sphere of influence of the project;
community benefits (not just mitigation); support group development; governmental relations;
definition of a complete development team; staffing and budgeting; and the approval/vote itself. |
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Tom Tomlin, a nationally recognized expert in real estate consensus-building, has directed campaigns for 50 significant
projects over 30 years in California. He writes and lectures on consensus-building and has served as faculty to
the International Council of Shopping Centers; the Institute for Advanced Studies at the University of California,
Los Angeles; and the University of Southern California. |
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3:00 PM - 5:00 PM
The Strategy Alignment Model: Defining Real Estate Strategies in the Context of Organizational
Outcomes |
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Robert T. Osgood, Jr.
Senior Vice President & Director,
VOA Strategy & Planning, Columbus, OH |
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The Strategy Alignment Model is a flexible framework for developing, communicating and measuring
real estate strategies in a consistent way with internal and external stakeholders. The model
is comprised of three components: 1. A Content Map, which is used to craft, measure and display
an aligned organizational real estate strategy as a series of cause-and-effect relationships; 2. Change
Management, which provides a structure for defining who’s going to be involved, and why, how,
when, where, and for what purpose, in every project assignment; and 3. Benchmarking, which
facilitates identifying best practices that can offer a competitive advantage. The principles of the
model will be explored in the context of several case studies with Fortune 1000 companies, highlighting
solution and process issues that enhance effective consensus-building. |
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Robert T. Osgood, Jr. has helped more than fifty Fortune 500 and dozens of other high performing organizations
from nine different countries develop portfolio, site/facility and workplace strategies that align with and enhance
core business objectives. Mr. Osgood is published frequently and presents at a variety of industry conferences. |
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| THURSDAY, JUNE 17 |
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7:45 AM - 8:45 AM
Registration and Buffet Breakfast |
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8:45 AM - 9:45 AM
Panel Discussion:
“Success Stories”
Leaders in corporate real estate will discuss how they used consensus-building to better realize their business
objectives and create value for their organization.
Moderator: |
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John Andrew
Director
Executive Seminars on Corporate
and Investment Real Estate
Queen’s University, Kingston |
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| Panelists: |
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Michael E. Ainsworth
Vice President & General Manager,
Real Estate Division, Manulife Financial |
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Barry A. Crowe
Director
Property Services, Regional Municipality of York |
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William K. Hebburn
Director,
Strategic Relationship Management,
CIBC Corporate Real Estate |
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Anne Milchberg, Manager
Development & Portfolio Planning,
Facilities & Real Estate, City of Toronto |
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10:00 AM - 11:00 AM
Keynote Address |
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The Honourable John Gerretsen, M.P.P.
Ontario Minister of Municipal Affairs and Housing |
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John Gerretsen was elected as a Member of Provincial Parliament in Ontario in 1995, and was
re-elected in 1999 and 2003. He has been chief opposition whip and critic for municipal affairs,
tourism and long-term care. He has also served as chair of the Public Accounts Committee. A
graduate of Queen's University, Mr. Gerretsen has practised law in Kingston since 1971. He has
been a leader in the Kingston community, first as a city councillor, then as the longest-serving
mayor in Kingston's history. He has been active as a volunteer in many community organizations
in the Kingston area. |
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11:00 AM - 11:15 AM
Nutrition Break |
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11:15 AM - 12:15 PM
The Ontario Municipal Board: Judge or Mediator? What Works? |
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Robert D. M. Owen
Vice Chair,
Ontario Municipal Board & Assessment Review Board |
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Do you really want a long, drawn-out fight or can everyone settle this amicably and get on with business? Mr. Owen will describe the Ontario Municipal Board’s processes that can help avoid battles and which can result in good development. With 21 years of experience at the OMB, he will provide practical advice on how to approach Board hearings in such a way that the outcome both achieves your business objectives and protects the public’s interest. Participants will gain practical “do’s” and “don’ts” for the corporate real estate and land use planning fields. |
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Robert D. M. Owen is a Vice-Chair of the Ontario Municipal Board, an adjudicative tribunal dealing with land use planning matters, expropriation and other related matters. He is also a Vice-Chair of the Assessment Review Board, now the sole adjudicative tribunal dealing with real property assessment complaints. Bob conducts dispute resolution by mediation for hearings varying in content, size, complexity and sensitivity. |
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12:15 PM - 1:30 PM
Buffet Lunch |
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1:30 PM - 2:45 PM
Consensus-Building: Bringing Leadership and Strategy to Improbable Partnerships |
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Peter S. Adler, Ph.D.
President,
The Keystone Center, Keystone, CO and Washington, DC |
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“There is no trick to being a captain as long as the sea is quiet.” — Anon.
Conflict tends to arise at inconvenient and often unpredictable times. Conflict is also inevitable.
The acid test of leadership is accomplishing one’s business objectives; avoiding unnecessary distractions;
and in the face of actual or impending obstacles, achieving elegant solutions that building
consensus and create enduring partnerships. This seminar will explore four themes: the
cooperation imperative and the need for strategic alliance-building among unusual private, public,
and civic sector partners; leadership strategies for different types of problems; sustainability
as a traction point for cross-sector dialogue; and venues and formats for exercising real estate
leadership. |
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Peter S. Adler, Ph.D. is President of The Keystone Center, which builds applied, consensus-based policy solutions
to science-intensive energy, environmental, and health-related policy problems. His specialty is multi-party problem
solving. Dr. Adler has authored numerous publications in the field of conflict management. |
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2:45 PM - 3:00 PM
Nutrition Break |
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3:00 PM - 4:15 PM
Consensus-Building: Bringing Leadership and Strategy to Improbable Partnerships (continued) |
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| FRIDAY, JUNE 18 |
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7:45 AM - 8:45 AM
Registration and Buffet Breakfast |
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8:45 AM - 10:00 AM
Optimizing Service Delivery Strategies for Corporate Real Estate |
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Judith Amoils
Partner,
ThinkingStrategy: New Paradigms Inc., Toronto, ON |
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Real estate and accommodation costs can be significant for many corporations. Partnership
opportunities and outsourcing of service delivery are being examined as a way of reducing costs
and enhancing value. The market- place for outsourced corporate real estate services in Canada
was established in the mid-1990’s, and has shown strong growth. Public sector entities are looking
to the private sector for experience and best practice in strategic management issues. The session
will examine historic growth, value propositions, benefits and risks. It will describe new
developments in service areas, such as outsourcing of corporate real estate information systems
and service. To understand the next generation of possibilities, a brief overview will be provided
of some innovative arrangements coming out of the United Kingdom. |
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Judith Amoils is a consultant, specializing in corporate and operational strategy, corporate real estate, alternate service
delivery, and the public sector. She established ThinkingStrategy: New Paradigms Inc. in 2003. |
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10:00 AM - 10:15 AM
Nutrition Break |
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10:15 AM - 11:30 AM
Optimizing Service Delivery Strategies for Corporate Real Estate (continued) |
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11:30 AM - 1:00 PM
Closing Lunch |
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1:00 PM - 2:30 PM
Panel Discussion:
“Where are we and where do we go from here?”
Speakers will wrap up the seminar by engaging delegates in discussion about the most important current and
emerging issues in consensus-building within corporate real estate. What has the corporate real estate industry
learned about using these strategies and skills to their greatest advantage, and what do we need to learn more
about?
Moderator: |
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John Andrew
Director
Executive Seminars on Corporate
and Investment Real Estate
Queen’s University, Kingston |
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| Panelists: |
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Peter S. Adler, Ph.D.
President,
Keystone Center |
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Judith Amoils
Partner
ThinkingStrategy Consultants |
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Robert T. Osgood, Jr.
Senior Vice President & Director
VOA Strategy and Planning |
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Tom Tomlin
President
Tom Tomlin Associates |
Corporate real estate has become an essential component of the business strategy of corporations. Wise ownership
and management of real property assets require the development
of productive and long-term business relationships
with a variety of stakeholders. Executives who understand
the dynamics involved in strategic consensus-building and
have developed skills in this area will increase their potential
to create value for their companies through the acquisition,
development, disposition and/or leasing of real estate
assets.
This 2 1/2-day seminar will feature presentations from some
of North America’s leading experts in corporate real estate,
negotiation, consensus-building, business strategic planning,
public relations, and governance. The sessions will
be stimulating, educational, entertaining and interactive.