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Visual Identity

Visual Identity and Graphic Standards Policy

The Queen's Visual Identity Guide provides specific guidelines and standards to the Queen’s community for the implementation of the Queen’s visual identity and graphic standards system in all forms of University communication.

Originally endorsed and approved by the Board of Trustees in May 2000, the Visual Identity was developed in extensive consultation with the faculty, staff, students, and alumni. This revised guide provides specific and user friendly guidelines for proper implementation.

Why does Queen’s need Visual and Graphic Standards?

A strong and consistent visual identity, made up of communication of strategic messages and strong graphic presentation, is a necessary element for all communications emanating from Queen’s University.

A vibrant institutional identity projects excellence and professionalism, an image that is critical in attracting, retaining and engaging support from our audiences. Consistency of communication to both internal and external audiences reinforces a strong Queen’s identity and reputation, and will help to effectively further shape our position in the marketplace.

The University recognizes the need for distinctive expression within units and departments on campus to specific audiences, and that these are critical to the communication and marketing process. As such these standards have been developed with the intention of being flexible enough to allow individual and creative expression for units, while remaining true to the goal of the overall identity standards and provide clear and consistent communication.

Queen's Visual Identity Guide (PDF, 5.6 MB)

Queen's Visual Identity Quick Guide (PDF, 321 KB)

Queen's Alumni Association (QUAA) Visual Identity (PDF, 6.4 MB)