Promote Your Events
The templates attached at the bottom of this page will help you promote your events to the media.
This is a Who/What/When/Where approach specifically intended to alert the media to an event they might be interested in covering. It is intended as an invitation to reporters. It is usually sent out 8 to 10 days in advance of an event (earlier than that is unadvisable, as assignment editors rarely make decisions about what to cover more than a week in advance). It should contain contact information so that a reporter can get in touch with the right person to get more details if required.
Public Service Notice
This is a brief write-up about an event that is open to the public. It is intended as an item that newspapers or broadcast/electronic calendars can run as part of their regular round-up of what’s going on in the community. Policies of individual media organizations may vary, but most will only publish events that are free to the public (otherwise you may have to buy an ad). They should be sent to the media two or three weeks in advance of the event to ensure they make the deadline for weekly events columns.
|Media Advisory Template.doc||895.5 KB|
|PSA Template.doc||895.5 KB|