Queen's University experts comment on the World Cup
Queen’s University marketing expert Tandy Thomas is available to comment on ads and marketing surrounding the World Cup.
“The world cup is, arguably, the biggest sporting event in the world and the advertisements that go along with this reflect the epic nature of the event,” says Dr. Thomas. “Major advertisers, like Nike and Adidas, are fighting for their share of the multi-billion dollar soccer industry as viewership, especially in countries like Canada and the US has soared in recent years.”
More World Cup experts
Security and surveillance expert David Murakami Wood (Sociology) and sports sociology expert Geoffrey Smith (Kinesiology, History) are also available to discuss topics relating to the 2014 World Cup in Brazil.
David Murakami Wood on World Cup security
Expert Dr. Murakami Wood can’t see things in Rio de Janeiro staying quiet between the World Cup and the Olympic Games in 2016.
“For all its care-free party reputation, Rio is a city with deep social divisions, and a powder-keg of frustrations. Whether or not the World Cup is played without incident, there's still a two-year run-in towards the Olympic Games and I can't see things staying quiet,” says Dr. Murakami Wood
Geoffrey Smith on the “dark side” of the World Cup
Dr. Geoffrey Smith suggests that there is a darker side to the World Cup, despite being arguably the most inclusive sporting event in the world.
“Soccer is known as ‘the beautiful game,’ and in some regards it is. But there is a darker side under the hoopla, a side that should trouble us greatly, a side that suggests how our culture has become one of bread, circuses, and inequality,” says Dr. Smith.
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