Queen’s University expert Neil Bearse is available to comment on the Apple App Store about to hit 25 billion downloads. Apple expects the milestone to be reached in the next week. The App Store opened in July of 2008 and now contains more than half a million apps.

“The Apple App Store has quietly proven to as disruptive to the mobile landscape as the original iPhone was,” says Mr. Bearse, the School of Business Associate Director of Marketing at Queen’s. “The 25 billion download milestone demonstrates our collective fascination with discovering apps.  It's not about making calls anymore; consumers are turning to their mobile phone to help them in nearly every aspect of their lives.”

In addition to his work at Queen’s, Mr. Bearse is also a consultant and public speaker. He works with independent artists to promote their music using social media.

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