Queen's University

Bank of Canada apologizes for $100 bill controversy

2012-08-27

Queen’s University marketing professor Ken Wong is available to talk about Bank of Canada Governor Mark Carney apologizing today to people who were offended by the decision to replace an Asian-looking scientist on the new $100 bill with someone who appears to be white.

“Carney really didn’t have a choice given the public outcry. However, it is interesting that he chose to apologize for not depicting enough ethnic groups rather than apologize for the alleged ethnic stereotyping. That said, this was an inevitable result in today’s politically charged environment. The moment they decided to depict only one person they left themselves open to complaints about failing to recognize diversity,” said Professor Wong, an expert in public image and protecting a corporate brand in times of crisis. “If there is one lesson to be learned from this it is that the bank would be best served by leaving people off the bills, save a historic figure being commemorated. Personally, as one of Asian heritage, I find this entire discussion silly. The person on the bill is a Canadian regardless of ethnicity: it should never have been changed. If Carney needs to apologize for anything it is for being overly sensitive to political correctness run amok.”

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