Queen's University

Barbie Turns 50

2010-03-19

Barbie Turns 50To coincide with worldwide fan celebrations of Barbie’s 50th birthday, Mattel is launching a new digital network for Barbie where users can customize the e-doll and her virtual world. Earlier this month Mattel posted fourth-quarter earnings down almost 50 per cent; will the upgrade improve Barbie's spectacularly falling sales?
Film and Media Professor Sidney Eve Matrix can discuss how Barbie's virtual world fits into trends in gaming, virtual play, and online social networking, and how Barbie's virtual world encourages children’s digital creativity and techno-literacies. She can also discuss the impact this kind of direct e-commerce marketing has on child consumers.
Professor Sidney Eve Matrix, Film and MediaEmail: matrixs@queensu.caProfessor Matrix is a Queen's National Scholar in the Department of Film and Media. Her research areas include mass media and popular culture, new media theory and cyberculture studies.To arrange an interview, please contact Jeff Drake at 613.533.2877 jeff.drake@queensu.ca or Stephanie Earp at 613.533.6000 ext. 79173 stephanie.earp@queensu.ca.
 

 
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