Calgary mayor and social media
Queen’s University School of Business professor John Pliniussen is available to talk about the vital role social media played in this week’s election victory of Calgary’s first Muslim mayor Naheed Nenshi.
“Mr. Nenshi showed how to leverage Barack Obama's social media marketing success in Calgary. His use of social media (YouTube, Facebook, Twitter) plus his personal-named website (www.nenshi.ca) helped him beat his political opponents and ‘brand out’ from the crowd. The Calgary mayor reinforces the new marketing truism that ‘views and hits are the new lipstick on the pig,’” says Professor Pliniussen who specializes in technology and e-marketing.
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