Queen’s University School of Business professor John Pliniussen is available to talk about the vital role social media played in this week’s election victory of Calgary’s first Muslim mayor Naheed Nenshi.

“Mr. Nenshi showed how to leverage Barack Obama's social media marketing success in Calgary. His use of social media (YouTube, Facebook, Twitter) plus his personal-named website (www.nenshi.ca) helped him beat his political opponents and ‘brand out’ from the crowd. The Calgary mayor reinforces the new marketing truism that ‘views and hits are the new lipstick on the pig,’” says Professor Pliniussen who specializes in technology and e-marketing.

To arrange an interview, please contact Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca, or Kristyn Wallace at 613.533.6000 ext. 79173 or kristyn.wallace@queensu.ca at News and Media Services, Queen’s University.

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.