Queen's University

Chocolate and Valentine's Day consumerism: Queen's University expert

2013-02-14

Queen’s University English professor Heather Evans is available to speak about the history of chocolate, confectionary, and greeting cards, and their roles in the development of the St. Valentine’s Day holiday.

Although the roots of St. Valentine’s Day date back to the Middle Ages, Dr. Evans says we are indebted to the Victorians for many of our most popular features of Valentine’s Day celebrations, including greeting cards, chocolate and other confectionary in heart-shaped boxes.

The holiday has evolved to the point where it’s less about love and more about money. The material history of St. Valentine’s Day ¬– including the packaging and marketing of St. Valentine’s Day gifts and accessories – corresponds with social, cultural, economic and technological changes of the past two centuries.

To arrange an interview, please contact communication officers Michael Onesi (office: 613.533.6000 ext. 77513, michael.onesi@queensu.ca) or Anne Craig (office: 613-533-2877, Anne.Craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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