Queen's University

Microsoft's Windows 8 and Surface tablet launch: Queen's University expert

2012-11-01

Queen’s University business technology expert Neil Bearse is available to talk about today’s launch of Windows 8 and the Surface tablet by Mircosoft.

“This is a really big risk for Microsoft. With Windows 8, Microsoft is trying to make a consistent user experience across phone, tablet and desktop platforms. While phone and tablet users might like modern interface, long-time desktop users and enterprise customers might be resistant to the change,” said Mr. Bearse, the Queen’s University School of Business Associate Director of Marketing who specializes in social media and digital marketing.

Mr. Bearse can also comment on this week's iPad Mini launch.

Please note Mr. Bearse is only available for phone interviews.

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca or Anne Craig at 613-533-2877 or Anne.Craig@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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