Queen's University

NHL's tainted image: Queen's University expert

2013-01-22

Queen’s University marketing professor Ken Wong is available to talk about what the NHL needs to do to restore its image after the prolonged lockout has left some hockey fans bitter and others calling for a boycott.

“The lockout has done damage to the NHL’s public image. According to a study done by the LEVEL 5 Strategy Group (for Hockey Canada), the public reaction and damage to the NHL by the lockout was the worst seen since the BP Oil Spill. The NHL has to take the fans’ backlash seriously and not just to recapture the heart of fans – sponsors will be looking very carefully when it comes time to renew their licenses” says Professor Wong.

Professor Wong is an expert in public image and brand management.

To arrange an interview, please contact communication officers Michael Onesi (office: 613.533.6000 ext. 77513, michael.onesi@queensu.ca) or Anne Craig (office: 613-533-2877, Anne.Craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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