Olympics advertising expert
Have you seen Ronald McDonald execute a perfect one-and-a-half flip back dive recently? Queen’s marketing strategist Ken Wong, one of Canada's most respected marketing experts and a Queen’s business professor, can provide analysis of the branding relationship between corporate advertising and sponsorship (McDonalds and Coke) and the Olympic Games.
Professor Wong has led the Queen's Executive Development Centre's Marketing Program, the largest program of its kind in Canada, since its inception. He has been a session leader for more than 15 years for Queen's Executive Program, North America's largest program for general managers.