Queen's University

Queen's University experts comment on going back to school


Back to school branding/shopping/back to school commercials – Tandy Thomas

For many students, back to school time means back to school shopping. Queen’s School of Business Professor Tandy Thomas is available to talk about the branding, marketing and commercials that surround the concept of going back to school.

“Back to school is a complex time for families and marketers. From a practical perspective, stuff needs to be purchased and huge amounts of money are spent getting students set up for the new year. But at the same time, this is a time of renewal, hope, possibility, new beginnings, and, for some, the start of a new chapter in life,” says Professor Thomas. “Taken together, this makes back to school, and the marketing/advertising that goes along with it, an intricate combination of exciting life experiences, rituals, and commerce merged into one.”

Cloud technology for students – Keith McWhirter

Queen’s Associate Director of ITServices Keith McWhirter can comment on student use of cloud technology and how the platform that students use to access it has become less important, while the prevalence of device support for cloud access has increased.

Queen’s recently implemented a cloud based integrated email and calendar solution that offers a robust environment and friendly experience regardless of the brand students choose to access it on. More services like this will be rolled out to students over the next year to make collaboration and productivity even easier.

“The cloud had really been an option for storage and collaboration for quite some time, but it has now really become the ‘go to’ place for students. With tablets and smartphones increasing in performance and capability, combined with laptops and ultrabooks becoming smaller with less storage options (fast solid state drives and the removal of bulky optical drives) the push to the cloud has never been stronger or easier.”


To arrange an interview, please contact communication officers Anne Craig at 613-533-2877 or anne.craig@queensu.ca or Rosie Hales at 613.533.6000 ext. 77513 or rosie.hales@queensu.ca Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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Last updated at 4:16 pm EDT, Fri August 29, 2014
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