Restoring Carnival cruise line's image: Queen’s University expert
Queen’s University marketing professor Tandy Thomas is available to talk about the public relations damage Carnival is facing now that passengers from its disabled ship Triumph have reached shore and headlines are appearing everywhere about awful conditions on the ship.
This is the second crisis for Carnival. The Costa Concordia crashed off the coast of Italy killing dozens of passengers last year.
“Restoring Carnival’s reputation as a safe-cruise operator is going to be paramount and challenging. With two major accidents in recent memory, consumers are likely going to question Carnival’s safety procedures,” says Dr. Thomas.
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