Roots made Team Canada clothing “cool”: Queen’s University expert
Queen’s University marketing expert Tandy Thomas is available to discuss the trends and marketing surrounding Team Canada Olympic clothing
“Team Canada Olympic clothing hasn’t always been popular in Canada,” says Dr. Thomas. “It was really Roots taking over the design in the 1990s that sparked Canada’s interest in the clothes and merchandize. Basically, Roots made the clothes ‘cool’ and that started the trend of wearing Team Canada clothing.”
Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia.
Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.