Queen's University

Social media and the G20

2010-06-28

Communications about the upcoming G8 and G20 meetings are being facilitated by popular social media channels like YouTube, Facebook, and Twitter. Queen’s film and media professor and social media expert Sidneyeve Matrix can comment on why and how organizers, police, the media, organizations, and the public are mobilizing on these web channels in very different ways.

“Using social media makes sense for summit organizers because people are used to turning to the web for up-to-the minute real time information updates, making Twitter and Facebook ideal ways for police to let the public know of breaking news fast,” says Professor Matrix. “Obviously that doesn't take full advantage of the “social” aspect of social media, which is also about interactivity and conversation. To that end, journalists and the public are already using these online platforms to debate, discuss, and react to the summits. Are the leaders and organizers engaged in social listening? This remains to be seen.”

Professor Matrix is a Queen's National Scholar in the Department of Film and Media and an expert in digital culture trends. Her research areas include mass communications, e-commerce, educational technology, and mobile technology.

To arrange an interview, contact Kristyn Wallace at (613)533-6000 ext 79173 or (613)331-0939 kristyn.wallace@queensu.ca or Michael Onesi at (613)533-6000 ext 77513 michael.onesi@queensu.ca, News and Media Services, Queen’s University.

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