Queen's University

Social media is changing Olympic viewing habits: Queen's University

2012-08-15

Queen’s University social media expert Sidneyeve Matrix is available to talk about how social media has changed the way people watch and get their news about the Olympics.

Before the Internet, people used to get their Olympic news from television and the next day's newspapers. Now there is a wide range of viewing options and places to get Olympic news.

"Social media is stealing away some of mystique of Olympic television spectatorship. You don't need to tune in to CTV's prime time Olympic coverage to find out who won the gold medal in swimming or rowing. Why watch a broadcast in the evening of an event that happened four hours ago when you already know the outcome because of Facebook, YouTube, Twitter or reading an on-line newspaper article? Social media is changing viewing habits. TV broadcasters who spend hundreds of millions of dollars are legitimately concerned that Olympic audiences now have a wide range of sources to get their London Summer Games news fix," says Dr. Matrix.

Please note Dr. Matrix is available for phone interviews only.

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513michael.onesi@queensu.ca or Anne Craig at 613-533-2877 or Anne.Craig@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia
 

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