Queen's University

Social media holiday shopping trends


Queen’s University professor Sidney Eve Matrix can discuss how retailers are getting ready for the holiday 2.0 ecommerce season, and this year it’s all about mobile and social media campaigns.
According to Reuters, half of online retailers will increase the use of social media this holiday season, in recognition that communication tools like Twitter and Facebook have hit the tipping point—becoming a mainstream infrastructure supporting social shopping trends.
“Over 70 per cent of consumers rate word-of-web brand advice and online peer-to-peer recommendations as more trustworthy than ads,” says Professor Matrix. “And those social networks are mobile-ready—which means smartphones, with their ability to access in-store coupons and promos, in-aisle comparison price checks, and online network product ratings, are fast becoming the quintessential shopper’s companion. Market researcher Gartner includes online social shopping as one of the top ten web technologies companies should watch in 2010.”
Professor Matrix is a Queen's National Scholar in the Department of Film and Media. Her research areas include mass media and popular culture, new media theory and cyberculture studies.
To arrange an interview, please contact Jeff Drake at 613.533.2877 jeff.drake@queensu.ca, News and Media Services, Queen’s University.

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Last updated at 9:17 am EDT, Fri August 29, 2014
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