Queen's University

Social networking and workplace productivity

2010-03-19

Queen’s University professor Sidney Eve Matrix can discuss the relationship between online social networking and workplace morale and productivity. She can put the findings about digital media multitasking and everyday internet use in perspective as part of an "always on" lifestyle, and can discuss how the need for continuous connectivity via social networks is driving smartphone adoption.
“While fifty percent of North American companies are busy banning employee access to Facebook, Twitter and other social networks at the office, a new survey from Lancaster University researchers in the UK reveals that 75% of young people feel they could not live without the internet, and half suggest they are happiest when online,” says Professor Matrix. “These findings dovetail with new research sponsored by Virgin Media on the connection between broadband and anxiety--that survey indicated that when forced to disconnect, 75% of us feel so uptight we find productivity difficult. It’s no small wonder that office workers are circumventing company bans on Facebook and Twitter by going mobile from within cubicleville, opting for wireless smartphone access to friends and family on the web.”
Professor Matrix is a Queen's National Scholar in the Department of Film and Media. Her research areas include mass media and popular culture, new media theory and cyberculture studies.
To arrange an interview, please contact Jeff Drake at 613.533.2877 jeff.drake@queensu.ca, Queen’s News and Media Services.

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