Queen's University

Spin expert

2010-03-19

David Skillicorn, expert in political spin, says Barack Obama has a tendency to spin his messages, while John McCain has the lowest level of spin of all the candidates – followed by Hillary Clinton.
Using computer software designed to detect deception, Dr. Skillicorn analyzed speeches by candidates for the U.S. presidential election from the beginning of 2008 to the middle of February. He defines spin as the way politicians subtly change what they say to appeal to the widest audience possible, while maintaining a level of deniability.
To view the results of his research, including an ordered table of the most “spinful” speeches visit http://www.cs.queensu.ca/home/skill/uselection/
To arrange an interview with Dr. Skillicorn contact Molly Kehoe, molly.kehoe@queensu.ca, 613-533-2877 or Alissa Clark, alissa.clark@queensu.ca, 613-533-6000 ext 77513, Queen’s News & Media Services.

Copyright © Queen's University
Kingston, Ontario, Canada. K7L 3N6. 613.533.2000
Last updated at 4:26 pm EDT, Mon July 28, 2014
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries.