The level of celebration of St. Patrick’s Day will be a strong indicator of the mood of the nation. Queen’s Business professor John Pliniussen can talk about the importance of celebrating St. Patrick’s Day.
It is not an official Canadian holiday, but it is widely marketed and celebrated for a variety of reasons including:

• It is the only noted celebratory event occurring in the dreary month of March
• It is associated with a lively and festive Irish celebration
• There are hundreds of parades celebrating the event throughout the world 
• It is always a time for fun and positive feelings which is much needed now with the worldwide recession

Dr. Pliniussen is a resident expert in innovation, sales management and eMarketing at Queen's School of Business where he specializes in helping organizations evaluate and enhance their performance.
Professor John Pliniussen, Queen’s School of BusinessEmail: jpliniussen@business.queensu.ca
To arrange an interview, please contact Jeff Drake at 613.533.2877 jeff.drake@queensu.ca or Stephanie Earp at 613.533.6000 ext. 79173 stephanie.earp@queensu.ca, Queen’s News and Media Services.