Sidney Eve Matrix, Film and MediaEmail: matrixs@queensu.caProfessor Matrix can discuss why Super Bowl ads are the perfect media for social marketing, and why people uninterested in sports actively seek out the ads online.
Ken Wong, School of BusinessEmail: kwong@business.queensu.caProfessor Wong can comment on whether the Super Bowl ads are worth the money, and can discuss the individual ads after they have aired.
Jay Handelman, School of BusinessEmail: jhandelman@business.queensu.caProfessor Handelman can speak to the fact that NBC is charging a record $3 million for a 30 second ad. He believes that Super Bowl advertising has become such an institution that NBC is using it to fill the revenue gap from its other programming.
To arrange an interview, please contact Jeff Drake at 613.533.2877 or Alissa Clark at 613.533.6000 ext. 77513 or via email at alissa.clark@queensu.ca.