Queen's University

Super Bowl commercials: Queen's University expert

2013-02-06

Queen’s University School of Business professor Ken Wong is available to discuss the highly-anticipated Super Bowl commercials and other advertising and business aspects of the NFL championship game.

"Super Bowl advertising has become an annual event that reflects what advertisers feel is the pulse of their customers,” says Professor Wong. “With an average price of $4 million, each ad represents a massive ‘bet’ that their message will resonate with their intended customers. But in an era of increasing discriminating marketing media (like social media) where one-to-one communication is now possible, some are now questioning the value of these advertisements.”

Professor Wong has received numerous awards for his courses in strategic planning, marketing and business strategy. In 2006 he was inducted into the Canadian Marketing Hall of Legends.

To arrange an interview, please contact communication officers Anne Craig at 613-533-2877 or anne.craig@queensu.ca or Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.

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