Queen's University

Tech in the classroom: high tech + high touch = high grades

2010-03-19

Text-messages, laptops and cell phones are just some of the contraptions stealing the attention of students in our gadget-obsessed culture.  But Queen’s University professor of e-marketing, John Pliniussen, argues students need the gadgets to be successful in today’s academic world. “Students need to be hooked up (social networking), logged on (internet and course web pages), and tuned into the professor’s high-tech expectations – and that’s the minimum!” says Dr. Pliniussen. “To take it up a notch, students also need to master the basics of high-touch, like face-to-face interactions, presentations, appropriate dress, multi cultural etiquette, small talk, and written communications.”
Dr. Pliniussen is Queen’s resident expert in innovation and eMarketing. He is the director of Queen’s Consulting, Canada’s longest-established and premier consulting program, where he coaches managers and their teams on how to ‘innovate.’
To arrange an interview with Dr. Pliniussen contact Molly Kehoe, molly.kehoe@queensu.ca, 613.533.2877, or Alissa Clark, alissa.clark@queensu.ca, 613.533.6000 ext 77513, Queen’s News and Media Services

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