Queen's University

Twitter striking while the iron is hot: Queen's University expert

2013-12-09

Technology expert, Neil Bearse (School of Business), is available to comment on Twitter’s first public stock sale.

Mr. Bearse believes that although the company has yet to turn a profit, Twitter has several things working in their favour that should keep analysts’ concerns at bay. 
 
“First and foremost, they were designed as a mobile-first platform, which has helped them gain traction in both primary and developing markets. Secondly, use of the service is growing amongst younger demographics; something even Facebook can no longer say,” says Mr. Bearse. “Thirdly, and perhaps most importantly, the service has always been very open, so as they work to appeal to big brands with advertising products, they are less likely to upset users with changes to privacy settings."
 
Please note that Mr. Bearse is only available for phone interviews.
 
To arrange an interview, please contact communication officers Rosie Hales at 613.533.6000 ext. 77513 or rosie.hales@queensu.ca, or Anne Craig at 613-533-2877 or anne.craig@queensu.ca.

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