Queen's University

Twitter's 5th anniversary


Queen’s University Film and Media Studies professor Sidneyeve Matrix is available to talk about Twitter, which turns five-years-old today.

Dr. Matrix, recognized as one of the top marketing professors on Twitter, can speak to the evolution of this social media platform, and its place in contemporary digital culture and commerce.

“In 2009 Twitter emerged as an important way for advertisers, educators, publishers, and political organizers to connect with their communities in real-time. The lowly 140-character status update, often dismissed as meaningless drivel by naysayers, has proven to be an effective format for a variety of personal and professional communications by everyone from politicians, police, the Vatican, the Red Cross,” says Dr. Matrix.

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca or Christina Archibald at 613-533-2877 or Christina.Archibald@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.

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Last updated at 3:57 pm EDT, Fri August 22, 2014
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