Queen's University

Valentine's Day

2011-02-14

Three Queen's University experts are available to discuss Valentine's Day stories:

Buying the perfect present

If you are looking for a Valentine’s gift that makes a lasting impression, School of Business professor John Pliniussen has some advice: skip the roses, French perfume, Danish chocolate, or earrings from Tiffany & Co.
According to Dr. Pliniussen, research shows gifts that makes memories (such as a trip to a spa) make people more happy than receiving a product.
“Instead of buying chocolates, you should make the chocolates together. Instead of buying flowers, take a trip to a spa. The chocolates will be eaten and the flowers will fade. It’s so easy to buy a gift card but the research is clear -- experiences are what truly make you happy,” says Dr. Pliniussen. “Receiving a gift provides a moment of happiness, but experiences and memories last forever.”
(Please note Dr. Pliniussen is only available for phone interviews)

iLove you (smartphones and romance)

Got love? There's an app for that! Media and film professor and digital trends analyst Sidneyeve Matrix can speak to innovations in digital romance---how we're hooking up, breaking off, and stepping out on our romantic partners through Facebook, Twitter, texting, and online dating sites.
Dr. Matrix is an expert in understanding the impact of social trends in digital and mobile media use. She can also discuss how digital intimacy, family bonds, and virtual friendships grow (and wither) via newer technologies including social gaming, geolocational check-ins, and even smartphone apps.

Love for Sale: Chocolate and the Consumerism of St. Valentine’s Day

Although the roots of St. Valentine’s Day date back to the Middle Ages, we are indebted to the Victorians for many of our most popular features of the celebration, including greeting cards, chocolate and other confectionary in heart-shaped boxes.
Less about love and more about money, the material history of the holiday, including the packaging and marketing of St. Valentine’s Day gifts and accessories, corresponds with social, cultural, economic and technological changes of the past two centuries. Heather Evans is available to speak about the history of chocolate, confectionary, and greeting cards, and their roles in the development of this sweet, modern holiday.
 

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca or Christina Archibald at 613-533-32877 or Christina.Archibald@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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