government advertising in Canada
| This site is a clearing house of some examples of recent and notable government advertising and political party advertising campaigns. It's intended for use by students of communication, researchers of political advertising and the mass media. |
| The site originated out of my own research interests on state advertising. Many of the samples were collected while I was writing my book, Making Pictures in Our Heads: Government Advertising In Canada (Westport, CT: Praeger, 2000). |
| In addition to government spots, periodically I will add important political spots from Canada and the United States. |
Because it is a work in progress, the
collection will grow over time. Check back again! |
If you have questions about the site or government advertising in Canada, please e-mail me at RoseJ@post.Queensu.Ca
If you want to know more about me, check out my home page at http://jonathanrose.ca.
In order to view these ads, you will need QuickTime. Get it by clicking below:
The file size is indicated after the description of the ad.
Click below to see some recent advertisements from the federal government:
Government of Canada Ads
Click below to see some recent advertisements from the government of Ontario:
Government of Ontario Ads (updated Oct. 2005)
Other Government Ads
Here are some notable examples of Canadian election ads:
Here are some famous examples of U.S. election ads:
- Daisy. This classic aired only once in 1964 by Lyndon Johnson against Barry Goldwater. (2.0M)
- Willy Horton. This ad ran in 1988 by a Republican PAC though many thought that it was Michael Dukakis's opponent, George Bush who sponsored it. (1.2 M)
- Dukakis on Defence. The sight of Michael Dukakis in a tank was too rich for George Bush to ignore. (1.2M)
- The Man from Abilene. This was one of the first election ads. Marshall McLuhan said that the content of new media was the old media it superceded. Note the radio-like quality in this spot that was used by Dwight Eisenhower in the 1952 election. (2 M)
- Morning In America. From the 1984 election, the firm that produced this ad had the Pepsi contract and the same qualities that infused "the choice of a new generation" were evident in this Reagan ad. (1.1 M)
- Rats! George W. Bush's ad in 2000 that gave 'subliminal advertising' a bad name. (1.4M) linked from PoliticalAdcritic.com.
- A good selection of American Presidential Ads can be found at The Living Room Candidate.
Miscellaneous American Political Ads
- Clinton's Last Day's is a tongue in cheek look by the White House at President Clinton's last days in office. (This is a big file: 16 M)
| The site is maintained by Prof. Jonathan Rose, Department of Political Studies, Queen's University, Kingston, Canada K7L 3N6 613 533-6225 |
last updated: 27-Oct-2005