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Queen's University
 

External Relations and Development Committee

(As approved by the Board of Trustees March 2013, amended May 2013 and May 2014)  

I.  Purpose and Authority

The External Relations and Development Committee has the primary mandate of overseeing the development of policies, principles and strategic plans by the administration for the approval of the Board of Trustees  that support and enhance the University’s brand, reputation and relationships with external constituencies and its goals for development and donor relations.

The Committee, on behalf of the Board, shall monitor and report to the Board on the processes by which these policies, principles and strategic plans are developed and progress against the goals and objectives established through them.

The Committee will utilize a proactive approach to monitor trends, initiatives and developments in the specific risk categories as assigned by the Board of Trustees from time to time and approve strategies and directions to mitigate the likelihood or severity of events or conditions that could contribute to the potential occurrence of the situations described in the respective Risk Definitions for those assigned risk categories.

The Committee will undertake a review of this mandate in 2016 and provide a report to the Governance and Nominating Committee with respect to its adequacy and effectiveness.

II.  Duties and Responsibilities

The Committee will achieve its mandate through being responsible for the following:

With respect to development and donor relations:

  • Guiding the Board in its leadership of Queen’s philanthropic culture as an integral support of the University’s mission.

  • Ensuring that a policy framework is in place that encourages philanthropy, is donor-focused and transparently communicates how fund raising and other development activities support the mission and strategic priorities of the University.

  • Providing strategic guidance and oversight to development and donor relations at the program level, leaving activities to the administration.

  • Reviewing and approving for ratification by the Board long-term institutional fund raising and other development strategies to support the academic and research strategies of the University, and recommending annual financial targets for fund raising and other development to the Board.

  • Monitoring and evaluating progress throughout the year in meeting fund raising and development financial targets and plans and reporting regularly to the Board on the impact, efficiency and efficacy of fund raising and other development programs.

With respect to brand, reputation and relationship management with external constituencies:

  • Reviewing and recommending Board approval of policies that support communications, marketing and relationship development and management strategies that will enhance Queen’s identity and profile at the international, national, provincial and local levels.

  • Providing strategic guidance and oversight to government and stakeholder relations strategies at the program level, leaving activities to the administration.

  • Approving strategic communications or marketing themes and key messages to targeted audiences designed to enhance relationships, influence outcomes and advance the University’s interests.

  • Monitoring the health of the Queen’s brand, and its reputation as measured objectively through development, communications, marketing and external relations measures.

  • Liaising with the Audit and Risk Committee to identify and address policy gaps that create risks in the areas of brand health, reputation management, external relationships, development and donor relations.

III.  Membership

The President of the Alumni Association shall be an ex-officio member of the committee.

The Committee will be supported in its work by the Vice-Principal (Advancement), the Chief Communications Officer and the Executive Director, Marketing.

IV.  Meetings

The Committee shall meet at least three times a year at a location and on a schedule as determined by the Committee from time to time.

 

Membership Status Term Ends
D. Woolf Ex Officio
B. Palk Ex Officio
J. Leech Ex Officio
M. Young Ex Officio
G. Jackson Ex Officio
D. Tisch Appointed Oct-2014
R. McFarlane Appointed Jun-2015
A. Rottenberg Appointed Jun-2016
L. Hartley Appointed Jun-2016
A. Holt Appointed Jun-2016

 

Chair: D. Tisch
Vice-Chair: R. McFarlane
Secretary: D. Bennett

Kingston, Ontario, Canada. K7L 3N6. 613.533.2000