Queen's University Queen's University

Social Media Hub

Facebook

New to Facebook? Not sure where to start? Check out the resources below to help you get started:

Latest Facebook updates

Updates to the look of Pages on desktop (March 2014): In March Facebook began rolling out a streamlined look for Pages on desktop to make it easier for people to find the information they want and help Page admins find the tools they use most. Visit "Top 5 Questions about the Update to Pages" to find out what will be changing.

Text updates from Pages (Jan 2014):  Facebook has decided to pull back on text updates from Pages. The newest version of the Newsfeed will show fewer text-based status updates from Pages, but will serve more text-based status updates from users. Page administrators are encouraged to switch to more media- and link-based content sharing, and to use the link share tool rather than embedding a link in the text of the update.

2013 Facebook updates

Hashtags (June 2013):  Clickable hashtags are now available to a small percentage of people and Pages on Facebook. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

Timeline: Facebook has started rolling out improvements to timeline, including a cleaner layout and added emphasis to photos and videos. What can you do to stay current with the changes? Be sure to post visual content as much as possible and update your cover photo frequently.

Cover Image: You can now include any of the following on your Facebook Fan Page Cover Image:

  • price/purchase information,
  • discounts,
  • calls to action,
  • contact info,
  • web addresses,
  • phone numbers,
  • like or share,
  • arrows to like your page, etc.

BUT keep in mind the they still state that cover photos can't have more than 20% text. Read the Facebook Page terms here.

Not sure if your Page cover has less than 20% text? You can use this automated tool on the Social Identities website.

Commenting system: Facebook has rolled out a commenting system which includes threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first. A key feature of the new comments is the option to reply to a specific comment.

Tips: Images are two times more engaging than status updates, aim for posts wiht 80 characters or less to help Facebook users' attention. View the "Facebook Page Administration" presentation to learn more.