The relative simplicity of establishing a presence on Twitter can create a false sense of accomplishment for those who don't create a focused plan. Regardless of what your end goal may be, to be effective in this platform you need to acquire followers and engage with them on an ongoing basis. It's not enough to use your Twitter account as a way to blast out content and information. Send @replies and direct messages to respond to your followers' tweets, be interactive, and retweet others' tweets that your followers might find valuable, too.
Check out the links below for some Twitter basics and best practices.
- Twitter basics
- The Twitter Guidebook
- What are hashtags ("#" Symbols)?
- How to Use Hashtags in Your Social Media Marketing
- 4 Easy Steps to Getting Started with Twitter Professionally for Students & Pros
- Guidelines for Contests on Twitter
Latest Twitter update
You can now upload a header photo to your profile! The image needs to be at least 1252 pixels wide by 626 pixels high. To change yours go to twitter.com/settings/design. To read more about the change read "Everything You Need To Know About the New Twitter Profiles"
Twitter Background Templates
Setting up a Twitter account and would like a Queen's branded background? The Office of Marketing and Communications provides the following templates of campus photos for use as Twitter backgrounds:
Twitter had its' 7th birthday on Thursday, March 21, 2013, below is a video celebrating its' success.