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Twitter

The relative simplicity of establishing a presence on Twitter can create a false sense of accomplishment for those who don't create a focused plan. Regardless of what your end goal may be, to be effective in this platform you need to acquire followers and engage with them on an ongoing basis. It's not enough to use your Twitter account as a way to blast out content and information. Send @replies and direct messages to respond to your followers' tweets, be interactive, and retweet others' tweets that your followers might find valuable, too.

Check out the links below for some Twitter basics and best practices.

Latest Twitter updates

Twitter Updates Direct Message: Direct Messages are the best way to take your public Twitter conversations private. Twitter has changed how direct messaging works so that it’s even easier for accounts to communicate one-to-one or with a chosen group of people. [April 2015]

Trends experience: Twitter recently launched a new trends experience on mobile and web. Certain users now see additional context with their trends: a short description and at times an accompanying image. [April 2015]

Photos just got more social. Twitter has rolled out photo tagging on mobile. You can now tag up to 10 people in a photo and still have all 140 characters at your disposal, making it easier to connect with your friends. In addition, you can now share up to 4 photos in a single Tweet. [March 2014]

Twitter has opened up its analytics tool to the public, giving everyone the ability to see the performance of their most recent tweets. To view your stats, go to the Twitter Ads dashboard and click on the ‘Analytics’ tab at the top of the page. The Timeline activity displays a graph for the user based on the number of mentions, follows and unfollows that they’ve received over the last month. A detailed list underneath shows all of the user’s most recent tweets, including the number of times someone has favorited, retweeted or replied to it. [Source: The Next Web]

Branded Twitter Header Photos

The Marketing team has created the following branded and correctly sized header photos of campus for your use:

Limestone building (JDUC) at Queen's University  Studying outside in the fall at Queen's University Red tulips at Queen's University

Summerhill in the fall at Queen's University Grant Hall at Queen's University University Ave at Queen's University

The header photo of your account should be 1,500 pixels wide by 500 pixels high. To change yours click on the 'Edit Profile' button when you are logged in to your account and select the 'change your header photo' option.  To read more about the change read "The New Twitter Profile Page: Complete Image Size Guide"

Branded Twitter Profile Photos

If you would like a branded and correctly sized Twitter profile photo for your Department please email social.media@queensu.ca and we can provide you with one with your details. Here is an example for @QueensEngineer

Twitter Profile image for @QueensEngineer

If you would like to create your own, be sure to create it at 400 pixels by 400 pixels (displays at 200 x 200) and to use a file size that is under 100KB; Use JPG, GIF, or PNG.

The presentation below was given in May 2015 includes 2015 stats, key updates to Facebook and Twitter as well us some information on newer social media platforms.