Academic Calendar 2023-2024

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ARTL 802 Arts Philanthropy

ARTL 802  Arts Philanthropy  Units: 3.00  

Students will apply the principles of philanthropy; create campaign structures and implement techniques; plan corporate, foundation, and individual fundraising campaigns using direct response, prospect research; sponsorship and philanthropic selling; patron fundraising, membership programs and major gift donor cultivation programs; grant writing; foundation fundraising, fundraising data base management; annual operating, capital, and endowment campaigns; museum programs and techniques; communication strategies for fundraising; staffing and department structures. Students will understand the continuum of giving, and be able to create a prospect pipeline to move prospects through a process of cultivation resulting in donations; be knowledgeable of current giving and demographic trends and practices in fundraising in a dynamic national and international environment; and develop realistic fundraising goals and plans with a solid understanding of individual, major gift, planned giving, capital gifts, sponsorship, and foundation fundraising.

Offering Faculty: School of Graduate Studies  

Arts Leadership and Arts Management

Queen’s University Dan School of Drama and Music in partnership with the Isabel Bader Centre for the Performing Arts have developed the Arts Management Graduate Diploma and the Master of Arts in Arts Leadership for students and working professionals who have the passion and acumen for the arts and are seeking opportunities in arts management and leadership. The focus is on developing 21st century leadership and management capabilities.

Arts Leadership (ARTL)

ARTL 801 Arts Marketing Students will apply the principles of audience development, audience diversity, arts marketing and multiple income-generating streams; generate marketing plans; market research; implement all aspects of arts marketing handled in an arts marketing department.  This course includes a capstone project which will be a group investigative field study of an arts organization and best arts marketing practices (national and international) that culminates in a final written and oral presentation which will include recommendations to the arts organization being examined. Students will apply the theories and principles of arts marketing and audience development; apply theories and best practices in arts marketing with product, communication, distribution channel and pricing strategies; understand the continuum of audience development and engagement; generate marketing budgets and forecasts using analytics and metrics; and create and implement a strategic marketing plan. Skills workshops on social and digital media, arts education and community engagement will be offered to compliment the course curriculum. (3.0 credit units)