ARTL 814 Leadership in the Arts
This course examines principles and models of leadership about and through various artistic practices. Students will develop a deep understanding of how leadership can manifest and identify the tools and approaches they can use as leaders of various-sized arts organizations. The course investigates the unique outcomes that make artistic projects and organizations successful, and learners are encouraged to reflect on their personal strengths and vulnerabilities as leaders who provide value that extends value beyond the balance sheet. (3.0 credit units)
Queen’s University Dan School of Drama and Music in partnership with the Isabel Bader Centre for the Performing Arts have developed the Arts Management Graduate Diploma and the Master of Arts in Arts Leadership for students and working professionals who have the passion and acumen for the arts and are seeking opportunities in arts management and leadership. The focus is on developing 21st century leadership and management capabilities.
ARTL 801 Arts Marketing Students will apply the principles of audience development, audience diversity, arts marketing and multiple income-generating streams; generate marketing plans; market research; implement all aspects of arts marketing handled in an arts marketing department. This course includes a capstone project which will be a group investigative field study of an arts organization and best arts marketing practices (national and international) that culminates in a final written and oral presentation which will include recommendations to the arts organization being examined. Students will apply the theories and principles of arts marketing and audience development; apply theories and best practices in arts marketing with product, communication, distribution channel and pricing strategies; understand the continuum of audience development and engagement; generate marketing budgets and forecasts using analytics and metrics; and create and implement a strategic marketing plan. Skills workshops on social and digital media, arts education and community engagement will be offered to compliment the course curriculum. (3.0 credit units)