Academic Calendar 2023-2024

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COMM 231 Fundamentals of Marketing

COMM 231  Fundamentals of Marketing  Units: 3.00  

This course provides students with a knowledge of the concepts of marketing as well as an understanding of how these concepts are applied in the management of the firm. Specifically, the objectives are: to provide a working knowledge of the basic theories and concepts in marketing; to develop decision making skills and abilities and to gain experience in developing marketing strategies and plans. The course is taught using a combination of lectures, discussions, case analyses, student presentations, and exams.

Requirements: This course is restricted to students enrolled in the 2nd yr or greater of their program, excludes Commerce/CIB. EXCLUSIONS: No more than one course from COMM 231 or COMM 631 No more than 6.0 units from any COMM 200-level course.  
Course Equivalencies: COMM131/231/631  
Offering Faculty: School of Business  

Academic Programs

...Plans) COMM 231 ; COMM 251 ; COMM 333 ; COMM 351 ; COMM 352 (Computing Plans only) COMM...