Academic Calendar 2022-2023

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COMM 333 Marketing Strategy

COMM 333  Marketing Strategy  Units: 3.00  

This course provides students with the tools to plan and implement a competitively superior marketing strategy. Developing such strategies involves a comprehensive analysis of a firm's customers, products, competitors, markets, resources and technology. Students will learn how to develop product/market objectives, to select markets in which the firm can operate with competitive advantage, and how to develop marketing mix tactics based upon the desired strategic vision. objectives. This course examines issues such as evaluating opportunities in international markets, understanding consumer behavior in diverse markets, strategies for entering international markets, and growing global brands. Students are exposed to the decisions faced by global marketing managers with the aim of developing frameworks coordinating strategies in world markets.

Requirements: This course is restricted to students enrolled in the 3rd or 4th year of their program. PREREQUISITES: COMM 131/231 or COMM 132  
Offering Faculty: School of Business  

Academic Programs

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