Academic Calendar 2021-2022

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COMM 631 Fundamentals of Marketing

COMM 631  Fundamentals of Marketing  Units: 3.00  

This course provides students with a knowledge of the concepts of marketing as well as an understanding of how these concepts are applied in the management of the firm. Specifically, the objectives are: to provide a working knowledge of the basic theories and concepts in marketing; to develop decision making skills and abilities and to gain experience in developing marketing strategies and plans. The course is taught using a combination of lectures, discussions, case analyses, student presentations, and exams.

Requirements: This course is only open to Certificate in Business students. EXCLUSIONS: No more than one course from COMM 231 or COMM 631  
Course Equivalencies: COMM131/231/631  
Offering Faculty: School of Business