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FILM 340 Advertising and Consumer Culture Units: 3.00
This course examines advertising strategies across a range of different media to understand the construction and functions of consumerism and promotional culture in politics, art, material culture, and everyday life. Throughout the course, we consider a range of theoretical approaches and case studies to study the ways consumer culture intersects with identity, citizenship, and aesthetics. Assignments include online and/or on-campus exams, online discussion forum participation requirement, short reflective essays, and some creative design work.
NOTE Also offered online. Consult Arts and Science Online. Learning hours may vary.
NOTE Also offered at the Bader International Studies Centre, Herstmonceux. Learning Hours may vary.
NOTE Also offered online. Consult Arts and Science Online. Learning hours may vary.
NOTE Also offered at the Bader International Studies Centre, Herstmonceux. Learning Hours may vary.
Learning Hours: 108 (36 Lecture, 36 Online Activity, 36 Private Study)
Requirements: Prerequisite (Registration in a FILM, MAPP, or COFI Plan) or (FILM 236 or FILM 240 or FILM 260) or (COMM 131 or COMM 231 or PSYC 342).
Offering Faculty: Faculty of Arts and Science
Course Learning Outcomes:
- Analyze how advertising creates and affects meaning using approaches from semiotics, film and media theory and cultural studies.
- Assess ways that consumer culture is constructed, challenged, and subverted in popular culture.
- Formulate arguments based on research and case studies.
- Identify intersections between subjectivity, citizenship, technology, and consumer culture.
- Understand and apply key concepts and arguments in cultural and media theory as they relate to consumer culture and advertising.