Academic Calendar 2022-2023

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MMIE 831 Marketing and Selling the New Venture

MMIE 831  Marketing and Selling the New Venture  Units: 3.00  

This course is designed to provide students with an understanding and appreciation of the role of a sales manager in a new venture. Topics are covered from the perspective of both a sales manager and a sales person. Specific topics include managing the interplay between the marketing and selling functions, setting and evaluating sales strategy, managing the day-to-day sales functions including recruitment, training, compensation and performance management as well as, the evaluation and control of professional selling methodologies and activities Instructor: Jim Hamilton

Offering Faculty: School of Business  

Master of Management Innovation and Entrepreneurship

https://www.queensu.ca/academic-calendar/business/mmie/

The purpose of the Academic Calendar is to acquaint students with the academic requirements, regulations, policies, procedures and expectations of the Program. It is the responsibility of the student to read and understand the entire Academic Calendar. Questions about any of its contents should be directed to the Program Associate Director or Director