Academic Calendar 2022-2023

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PSYC 441 Attitudes and Persuasion

PSYC 441  Attitudes and Persuasion  Units: 3.00  

This course provides an overview of classic and contemporary theories of attitudes and persuasion. Topics include the structure of attitudes, the role of attitudes in information processing, the impact of attitudes on behaviour, and the psychological processes underlying attitude change. A particular emphasis is placed on reviewing and evaluating theories of persuasion.

Learning Hours: 120 (24 Lecture, 12 Seminar, 84 Private Study)  
Requirements: Prerequisite PSYC 203 and PSYC 241.  
Offering Faculty: Faculty of Arts and Science