Queen's University

Marketing MUSE Conference for Arts & Science

A free day-long marketing conference for Staff and Faculty at Queen's.
 
Thursday, May 24th
 

9:00am - 4:00pm 

 

School of Kinesiology and Health Studies Building (rooms 101 & 106)

 

A marketing and recruitment conference for all staff and faculty in Arts and Science. Ted Talk style with 30-minute sessions throughout the day on topics such as Web Publish, Content Creation, Digital Marketing, Recruitment Best Practices, and Social Media. 
  

A light lunch will be included for those staying the full day.

 

Registration Required.

Register Now

Schedule

 KIN 101KIN 107
9:00amCheck-In (coffee and refreshments available)
9:30amArtSci Marketing Update & Lessons Learned in the last 3 years
Lindsey Fair
room KIN 101
10:00amGoogle 101 - Search Engine Optimization (SEO)
Matthew Fair		Distance Students Profile -  why it matters for both student recruitment and course design
Lindsey Fair
10:30amGoogle 102 - Analytics
Matthew Fair		Design Trends
Sarah Chapman
11:00amSNACK BREAK
11:15amThe Website Critique (submit your site to be critiqued)
Matthew Fair / Lindsey Fair		Setting up a Tradeshow Booth
Sarah Chapman
11:45amWeb Publish Tips and Tricks
Lorna Dumond		Crafting the Message
Jen Valberg
12:15pmLUNCH & Roundtable Discussions
(included for those participating for the full day)
1:00pmWriting a Marketing Plan for your Program or Department
Lindsey Fair
room KIN 101
1:30pmCollaborating on Graduate Studies Marketing
Vicky Arnold / Colette Steer		Content that matters to alumni
Andrea Gunn
2:00pmSNACK BREAK
2:15pmWebinars that Work
Colette Steer / Sarah Chapman		From applicant to student: The recruitment funnel
Lindsey Fair
2:45pmPromoting Your Research
Melinda Knox		Filling your courses
Lindsey Fair
3:15pmSocial Media & Student Engagement: A Snapchat Story
Matt Shepherd

Exploring demographics of Queen’s students using Tableau
Carol Kavanaugh

3:45pmConference Takeaways
Lindsey Fair
room KIN 101

Presenters

Lindsey Fair
Associate Director, Marketing and Communications Faculty of Arts and Science

Carol Kavanaugh
Senior Research and Planning Analyst

Matt Shepherd
Director, Marketing and Communications Faculty of Law

Matthew Fair
CEO, 14 Theories Inc.

Andrea Gunn
Editor, Queen's Alumni Review Magazine

Jen Valberg
Communications Coordinator, Health Sciences

Sarah Chapman
Marketing Coordinator, Arts and Science

Vicki Arnold
Coordinator, Communications and Post-Doctoral Training, School of Graduate Studies

Colette Steer
Recruitment & Events Manager, School of Graduate Studies

Lorna Dumond
Alumni Outreach/Advancement Coordinator, Geology Department