This course will be of interest to learners planning to work in creative fields such as the fine and applied arts, design, theatre, teaching, advertising, film/video, music, and publishing. It offers a primer on personal and organizational creativity, and is designed to support learners to develop entrepreneurial mindsets. Learners will study emerging theories of creative thinking, and develop a deep understanding of, and engagement with, discourses and methods of innovation in the creative industries.
Learners will practice idea generation techniques, conduct interdisciplinary creative research to discover opportunities, learn how to invent and present innovative solutions to “wicked” (persistent, ambiguous) business problems, engage with and manage diverse co-creative teams, and effectively promote new initiatives to secure stakeholder buy-in and user engagement.
On completing the course learners will have a working knowledge of some of the methods used for kick-starting successful entrepreneurial and intrapreneurial innovations. They will have hands-on experience designing and delivering user-tested prototypes of new creative products, processes, services, and ventures suitable for a range of creative sector businesses and organizations.
Available in Fall 2018.
PREREQUISITE Level 2 or above.