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FILM 340/3.0 Advertising and Consumer Culture

Course applicable to the following Majors / Medials/ Minors:    FILM (option) /
Course Instructor: Dr Rob Hyland - This email address is being protected from spambots. You need JavaScript enabled to view it. 
This course is available in:   Winter and Summer term at the BISC
Course Prerequisites / Exclusions:   PREREQUISITE: (Registration in a FILM Plan, STSC or COCA Specialization and 12.0 units in FILM) or (FILM 236/3.0; FILM 240/3.0; FILM 260/3.0) or (COMM 131/3.0 or COMM 231/3.0 or PSYC 342/3.0).

FILM 340 explores strategies of selling film properties, and how distribution practices have been developed to capitalize on a film as a corporate brand.

 DR ROBERT HYLAND, COURSE INSTRUCTOR, BISC 

Course Highlights:

  • Recognizie and identify film marketing strategies.
  • Develop research skills, analysing, critiquing and evaluating marketing strategies and brand creation
  • Learn by doing. Create a brand identity and unique selling point for an existing project.
  • Discover the complicated blend of ideas and materials used to package and sell a film product.

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FILM 340/3.0 Advertising and Consumer Culture

Historical and critical examination of advertising, especially television and related print materials, as cultural, economic, and political practices within a continuously changing consumer society.This course examines a history of film marketing and branding. The course explores strategies of selling film properties, and how distribution practices have been developed to capitalize on a film as a corporate brand.

Learning Outcomes

On completion of this course, successful students should be able to:

  • Examine various marketing strategies used in the selling and indeed in the development of film ‘product
  • Understand how studios to capitalize on genre trends, societal fears, corporate tie ins and other factors
  • Apply such marketing strategies to their own work.

Experiential Learning Opportunities

Examples of previous ELOs or this course include: A trip to the London Film Museum to see the Bond in Motion exhibit and a digital marketing campaign where the students, using the strategies and concepts developed in class, developed a marketing strategy and campaign to ‘sell’ the BISC experience to potential students.

The Bader International Study Centre (Queen’s University, Canada) is committed to creating a safe and inclusive environment that is fair, positive, and supportive for all members of our community.
We strive to ensure all members’ views are valued and shared in a secure environment through a commitment to upholding equity*, diversity**, inclusion***, and advancing indigenous initiatives.
The BISC supports the fair treatment and opportunity for all by asserting the importance of non-discriminatory treatment either directly or indirectly on the ground of age, disability, gender identity, marriage and civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.   

*Equity: Substantive fairness for everyone thereby ensuring that members of equity-seeking groups are able to achieve full participation in the university (BISC). 

**Diversity: The representation of the population with respect to designated groups. 

***Inclusion: The climate and acceptance of differences that comes with diversity i.e. different ways of living and working. 

Land acknowledgement: Queen’s University, Canada is situated on Anishinaabe and Haudenosaunee Territory.

Bader International Study Centre
Herstmonceux Castle
Hailsham, East Sussex
United Kingdom, BN27 1RN
Phone: +44 1323 834444
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Undergraduate Admission and Recruitment
Gordon Hall, 74 Union Street
Queen's University, Kingston, Ontario
Canada, K7L 3N6
Phone: (613) 533-2218
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