FILM 340/3.0 Advertising and Consumer Culture
Historical and critical examination of advertising, especially television and related print materials, as cultural, economic, and political practices within a continuously changing consumer society.This course examines a history of film marketing and branding. The course explores strategies of selling film properties, and how distribution practices have been developed to capitalize on a film as a corporate brand.
On completion of this course, successful students should be able to:
- Examine various marketing strategies used in the selling and indeed in the development of film ‘product
- Understand how studios to capitalize on genre trends, societal fears, corporate tie ins and other factors
- Apply such marketing strategies to their own work.
Experiential Learning Opportunities
Examples of previous ELOs or this course include: A trip to the London Film Museum to see the Bond in Motion exhibit and a digital marketing campaign where the students, using the strategies and concepts developed in class, developed a marketing strategy and campaign to ‘sell’ the BISC experience to potential students.