Queen's University

COMM339

Information for...

Search the BISC

Search and Sign In
 
 

Instructor: Dr Chitharanjan Chinnapaka

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Marketing using the Internet channel, has forever changed how businesses, public sector agencies, and not-for-profit organizations can interact with their various stakeholders and channel players. This course exposes students to materials and issues including Internet retailing, B2C marketing tactics, Internet consumer behavior, site design and management, integrating Internet channel tactics into the overall strategic marketing plan, international Internet marketing issues, and Internet promotion and advertising.

Available in Winter 2018.

PREREQUISITE - COMM 132

The growth and development of internet has done more than allow innovative businesses to be established.  It has allowed businesses, including those starting small firms, to compete in a global market place. The internet has opened new routes to market and changed the balance of power between small businesses and large. The rapid development of these new technological applications like Web 2.0 and their use in businesses, online companies such as Google, Facebook, MySpace, Twitter, Xing or Naver dominate the headlines of the business media.

The course Channels and Internet Marketing explores the importance of online interactive and digital marketing, what it is and how it is started, promoted and managed. This further investigates how businesses, public sector agencies, and not-for-profit organizations can interact with their various stakeholders and channel players. This course exposes students to materials and issues including Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, Email marketing, Social Media Marketing, Affiliate Marketing, Display marketing and Mobile Marketing, Online advertising, site design and management, integrating Internet channel tactics into the overall strategic marketing plan.

Apply

Bader International Study Centre
Herstmonceux Castle
Hailsham, East Sussex
United Kingdom, BN27 1RN
Phone: +44 1323 834444
Fax: +44 1323 834499
This email address is being protected from spambots. You need JavaScript enabled to view it.
Undergraduate Admission and Recruitment
Gordon Hall, 74 Union Street
Queen's University, Kingston, Ontario
Canada, K7L 3N6
Phone: (613) 533-2218
Fax: (613) 533-6810
This email address is being protected from spambots. You need JavaScript enabled to view it.
Facebook Small Instagram Small Twitter Small